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• Published on: 1978
• Binding: Hardcover

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A step-by-step guide to reinventing you

Are you where you want to be professionally?

Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s competitive job market, it’s almost certain that at some point you’ll need to reinvent yourself professionally. Consider this book your road map for the next phase of your career journey.

In Reinventing You, branding expert Dorie Clark provides a step-by-step guide to help you assess your unique strengths, develop a compelling personal brand, and ensure that others recognize the powerful contribution you can make.

Mixing personal stories with engaging interviews and examples from well-known personalities—Mark Zuckerberg, Al Gore, Tim Ferriss, Seth Godin, and others—Reinventing You shows how to think big about your professional goals, take control of your career, build a reputation that opens doors for you, and finally live the life you want.

• Sales Rank: #38945 in Books
• Brand: Clark, Dorie
• Published on: 2013-04-09
• Original language: English
• Number of items: 1
• Dimensions: 8.75" h x 6.00" w x 1.00" l, .79 pounds
• Binding: Hardcover
• 240 pages

Review
"First time author Dorie Clark has hit the ball out of the park with her new book, Reinventing You...this book is a great reminder of how we can be anyone we want to be if we are willing to put in the work."  - Forbes.com

"[A]n invaluable read no matter what stage you're at in your career...What I liked most about this book is that she offers more than just ivy tower thinking. Clark provides a realistic and easy-to-implement system for building your brand." - NextAvenue.org's "The Best New Books for Your Career"

“The book is a lively read, interspersed with stories and interviews with well-known personalities like Al Gore, Seth Godin and Mark Zuckerberg” — The Economic Times

“Clark proposes a systematic approach to developing your personal brand.” — The Huffington Post

"In an increasingly non-linear world, everyone has to reinvent themselves at least once in a major way. Dorie Clark's advice is both brilliant and thorough for those seeking to combine meaning and success today's disrupted world." — Peter Sims, author of Little Bets: How Breakthrough Ideas Emerge from Small Discoveries and co-author of the bestselling True North: Discover Your Authentic Self

“First time author, Dorie Clark has hit the ball out of the park with her new book, Reinventing You. So much so, that I couldn’t help but send off several e-mails to friends who are a bit lost these days suggesting that they immediately download this book. Actually this book is a great reminder of how we can be anyone we want to be if we are willing to put in the work to make it so.” — Forbes.com

“it’s a relevant book for anyone interested in personal branding success.” — Personal Branding Blog (personalbrandingblog.com)

“a valuable guide for anyone seeking to move up in an organization or for charting an entirely new direction.” — Fort Worth Star-Telegram

“If you are in the process of reinventing yourself or feel you need to do something to make yourself stand out, this book is a vital guide well worth picking up and following.” — Small Business Trends (smallbiztrends.com)

“Reinventing You will help you map your path and arrive to a newly-defined you with the skills and image to make your new career a success.” — 800 CEO READ

ADVANCE PRAISE for Reinventing You:

Len Schlesinger, President, Babson College; former Vice Chairman and COO, Limited Brands; coauthor, Just Start: Take Action, Embrace Uncertainty, Create the Future—
“Be forewarned . . . you need this book! The good news is that you will love it and can make it the foundation of the next steps of your career and your life.”

Bo Burlingham, author, Small Giants: Companies That Choose to Be Great Instead of Big; Editor at Large, Inc. magazine—
“At a time when social media have made it more important than ever to manage your reputation wisely, Dorie Clark has put together an essential—and eminently readable—guide to doing just that.”

Gary Hirshberg, cofounder and Chairman, Stonyfield Farm, Inc.—
“During my twenty-nine years as CEO, some of my very best hires were people who had reinvented themselves. In this terrific book, Dorie Clark shows how reinvention can be achieved systematically. You will learn how to define the value you bring, as well as how to cultivate and communicate that value to others.”

Robert Reich, former US Secretary of Labor—
Dorie Clark has important advice for people navigating the turbulent waters of jobs and careers. We’re all in the same fix together—but today everyone’s a free agent, promoting and selling themselves. This book explains why that’s necessary and how to do it effectively.”

Amy C. Edmondson, Novartis Professor of Leadership and Management, Harvard Business School; author, Teaming: How Organizations Learn, Innovate, and Compete in the Knowledge Economy—
“Insightful and practical, Reinventing You is a modern-day guide to self-discovery in pursuit of career satisfaction and success. Full of illuminating case studies and anecdotes, the book provides valuable advice for anyone just starting out in the workforce, as well as for those in mid-career seeking to build or enhance their reputations or to change direction.”

Cathy Benko, Vice Chairman, Deloitte LLP; best-selling author, The Corporate Lattice: Achieving High Performance in the Changing World of Work—
“As the corporate ladder morphs into a corporate lattice, where there is no single climb toward career success but rather a multiplicity of ways to grow, personal branding becomes your calling card. Reinventing You presents effective ways to help you develop your brand proposition.”

Meg Cadoux Hirshberg, author, For Better or For Work: A Survival Guide for Entrepreneurs and Their Families—
“The days of reliable, lifelong careers—complete with pension and gold watch—are over. With Dorie Clark’s clear, practical, step-by-step approach to reinvention, the reader comes to see this fact not as daunting, but rife with opportunity and possibility. Enriched with riveting examples from the worlds of business, politics, and nonprofits, this indispensable guide will help you take control of and shape your professional life.”

Robert Cialdini, author, Influence: The Psychology of Persuasion—
“Necessity may still be the mother of invention, but today’s relentlessly changing world necessitates reinvention, sometimes sequential reinvention. I can think of no better guide through that daunting process than Dorie Clark’s wonderfully readable and informative book.”

Chip Conley, author, Emotional Equations: Simple Truths for Creating Happiness + Success; founder, Joie de Vivre Hospitality, Inc.—
Reinventing You is a must-read for anyone who wants to expand their career horizons and become more authentic—in work and in life.”

David Galenson, Professor of Economics, University of Chicago—
"If you are looking for a new job, or even thinking of looking for one, read Reinventing You. Dorie Clark's career advice is intelligent and practical, and her book is not only useful but also enjoyable to read."

From the Author
Q&A with Dorie Clark, author of Reinventing You

What sparked your interest in professional reinvention? 
My interest in reinvention started because I've changed careers a number of times. I went to graduate school for theology, and then became a journalist, a presidential campaign spokesperson, a nonprofit executive director, and finally a marketing strategy consultant. I realized each time, you need to explain that transition in a way that makes sense to other people and demonstrates that you'll be able to do the job successfully. This book is a way to share what I've learned through my own experience, and through advising many talented professionals about rebranding themselves.

Why would people need to reinvent themselves professionally? 
There are a lot of reasons. These days, you can't count on a lifetime job with one company - or, in many cases, even a lifetime career. Too many industries are going through convulsive changes. The people who could benefit most from this book would be individuals looking to change their careers, people who want to move up in their company and know they need to shape how they're viewed by others, and folks who may have been laid off or are looking for a new job in their industry. I also think that younger job-seekers, who are at an earlier stage in personal brand-building, might find this helpful as they're starting out. 

What if I'm not really comfortable with the idea of 'personal branding'?
Some people are turned off by the implication that people can be 'branded' the way cereal or detergent is. They may feel branding equates to phoniness or inauthenticity. But that's exactly the opposite of how I view it. Personal branding isn't about packaging something in a fake way that results in a sale (or a job offer). Your reputation lasts for a long time, and needs to be treated with respect. You won't get very far if you try to be something you're not. Rather, your personal brand is about figuring out who you really are and what you do best, and then living that brand out. It's the essence of authenticity. 

You argue that it's essential for people to understand the unique talent or perspective they can bring. Why is that important? 
I like to say that you'll never win if you're playing someone else's game. When you're transitioning into a new company, new job, or new career, you may be judged by other people's standards. Your colleagues may have 20 years of experience, while you have three months. You're going to lose unless you find a way to show you have unique skills and expertise (perhaps because of your previous professional background) that they simply don't have - and explain why that's a valuable contribution. 

About the Author
Dorie Clark is a marketing strategy consultant and frequent contributor to Harvard Business Review and Forbes. Recognized as a branding expert by the Associated Press, Clark has worked with a diverse range of clients, including Google, the Ford Foundation, Yale University, the Mount Sinai Medical Center, and the National Park Service.

A former presidential campaign spokeswoman, Clark is Adjunct Professor of Business Administration at Duke University’s Fuqua School of Business. She has taught marketing and communications at Tufts University, Suffolk University, Emerson College, and Smith College Executive Education and has guest lectured at universities including Harvard, Georgetown, and the University of Michigan. She is quoted frequently in the international media, including NPR, the BBC, and U.S. News & World Report. She is also a columnist for Mint, India's second-largest business newspaper.

Most helpful customer reviews

53 of 56 people found the following review helpful.
Best book I've ever read on this topic.
By Kevin Kruse
This is a great book for everyone who realizes that the days of lifelong employment are long gone and for those who are interested in taking control of their career, in order to get a promotion, get a new job or to even switch career paths.

What I like is that this book isn't just focused on "personal branding." It's NOT about your personal elevator pitch, or working the room at the local business card exchange. Instead, the author provides a series of exercises to help you to understand things like:
- Your objectives
- Your competitive advantage
- Crafting your narrative
- Ways to demonstrate your value

Lots of fun reinvention stories, too, from everyday people and famous people alike.

Best book I've read on this topic.

114 of 131 people found the following review helpful.
Good, but not so applicable for normal people
By Mario Streger
It is a good book, but it seems to have been written for already successful people that are wanting to change career. The author presumes you already have a network of influent people, and that everybody is wanting to help you to get to your new objective. Besides that, you should meet your friends and ask them what are your own weaknesses. I don't know about you, but I have not such friends (at work), coleagues or boss who I can ask such a question.

21 of 22 people found the following review helpful.
If you're looking for practical tools to stand-out in the digital age, I'd highly recommend it.
By Dustin A Watkins
Dorie is well-known for her expertise in marketing strategy. What I didn't realize was her passion for personal branding. It's an important topic, and one to which she's brings considerable professional and personal experience.

In this book, she offers practical tools to help ANYONE position themselves for success, helping others to understand who you are and the value you provide.

While offering deep wisdom on brand building strategies and tactics, the book remains very much accessible to lay people who don't have the time to dive full-in. Throughout the book, I found myself consistently thinking of friends who might benefit: a recently unemployed newspaper veteran, a church staffer transitioning to the non-profit world, a young professional looking to stand-out in her office, etc. Though comprehensive, it was surprisingly concrete and down to earth and gave lots of actionable advice.

If you're looking for practical tools to stand-out in the digital age, I'd highly recommend it.

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Do You Know These Nine Timeless Music Marketing Principles?
From the author of the "Guerrilla Music Marketing Handbook" ...

The business of making, promoting and selling music has changed drastically since the dawn of the 21st Century. (How's that for overstating the obvious?)

I've been immersed in the world of music marketing since the early 1990s. I've witnessed, participated in, and written often about the huge shifts that have taken place. I know first-hand how confusing and frustrating it can be to stay on top of everything - all of the new websites, new technologies, and new routes to success.

However, from this perspective I've also come to another realization: Hidden among all of these changes are some timeless, irrefutable principles that most musicians, songwriters, managers, publicists, and other music pros have sadly lost sight of.

Sure, the tools and tactics may evolve, but if you really look under the hood, you'll find several factors that have always powered the link between musicians, self-expression, fans, popularity, and ultimate success as an artist.

For the purposes of this book, I am calling these factors "Laws." After decades of intimate involvement with the topic, I consider them to be the foundational, undeniable principles that govern music marketing.

These laws were in effect decades ago, they are alive and well today, and they will continue to influence musicians, songwriters, bands, and fans for decades to come.

Why Obey These Laws?
In a world filled with ever-changing options, I find it comforting to know there are some things I can always count on. I may not know what the hot new website or app will be six months from now, but I can be certain that when that shiny new thing pops up, I'll have a good idea how to use it. Why? Because I have at my disposal a set of rock-solid principles to guide me.

I often use the topic of weight loss to illustrate this point. There have been many times in my life when I've felt confused and overwhelmed about what to eat and how to exercise. There are so many books, programs, experts, and options out there on the subject. The sheer magnitude of choices often keeps me from taking any action whatsoever.

Perhaps you've felt the same way at some point in your life.
However, years ago I realized a simple, timeless principle related to healthy living that helped me immensely. And I could sum it up in four words: "Eat less, move more."

For me, that became my weight-loss "law." Whenever I start to feel frustrated, I come back to this fundamental idea, which practically every weight-loss book, program or diet is built upon. When I stay focused on this underlying law, I maintain my balance and purpose.

And that's what I hope these nine irrefutable laws of music marketing do for you - give you a solid set of principles to build your music career upon.

With each law, I give you well-known examples and personal stories from my own life in music and marketing. I also give you a short statement in bold text that sums up the main idea of the law. Each chapter ends with a list of ways you can implement the law and put it into practice.

The hope these music marketing laws give you the knowledge and clarity you'll need to make major progress with your career as an artist (or as someone who supports an artist as a manager, publicist, producer, or agent).

One final thing about these music marketing laws ...
No one will arrest you or fine you if you disobey them. However, if you seriously use them as a set of guiding principles, I truly believe you'll find yourself with more exposure, more fans, more sales, and will make more of an impact with your music.

Scroll up and click the Buy Now button!

To your success!

-Bob

• Sales Rank: #190531 in eBooks
• Published on: 2016-01-24
• Released on: 2016-01-24
• Format: Kindle eBook

Most helpful customer reviews

0 of 0 people found the following review helpful.
Overdelivers in value
By MBeyeline
I'll start by saying that I own all of Bob Baker's books. Why? Because he actually gives you practical information that you can apply right away. His content speaks to independent artists that are on a budget. And this book is a gem. Easy read, fast paced, wisely structured to remember the laws and overdelivers in value. It's the kind of book that you'll tell yourself "I always wondered that" or "I never knew artists put in effort into so many details". It's almost mind blowing.To any artist that needs real guidance for almost free, this is the book to buy.

0 of 0 people found the following review helpful.
Very insightful and inspiring!
By Eternal Vigilance
I am a big fan of Bob Baker's music marketing books and his music as well. What I enjoyed most about this book and most of his books I read are his action steps that you can apply right away to improve your career. I resonated with all irrefutable laws of music marketing in this book and will get started applying them asap because I truly believe they will have a huge impact on my music career.

0 of 1 people found the following review helpful.
Five Stars
By Alan Page
Bob Baker has great ideas on how to help an artist along with their career!

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[C530.Ebook] Download Ebook Memorial: A Version of Homer's Iliad, by Alice Oswald

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Memorial: A Version of Homer's Iliad, by Alice Oswald

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“The most remarkable and affecting book of poetry I encountered this year.”―James Wood, The New Yorker

In this daring new work, the poet Alice Oswald strips away the narrative of the Iliad―the anger of Achilles, the story of Helen―in favor of attending to its atmospheres: the extended similes that bring so much of the natural order into the poem and the corresponding litany of the war-dead, most of whom are little more than names but each of whom lives and dies unforgettably and unforgotten in the copious retrospect of Homer’s glance. The resulting poem is a war memorial and a profoundly responsive work that gives new voice to Homer’s level-voiced version of the world. Through a mix of narrative and musical repetition, the sequence becomes a meditation on the loss of human life.

• Sales Rank: #397212 in Books
• Published on: 2013-11-18
• Original language: English
• Number of items: 1
• Dimensions: 8.30" h x .40" w x 5.60" l, .20 pounds
• Binding: Paperback
• 112 pages

Review
“Luminous. . . . [Oswald] has made a poem that blooms out of slaughter.” (New York Times Book Review)

“Graceful and elegiac.” (New York Daily News)

“Audacious, powerful and beautiful.” (NPR)

“One of the best books of poetry I’ve read in years.” (Cleveland Plain Dealer)

“Remembering on a grand scale . . . with a freshness to match Homer’s own―as if each soldier had died on the day of writing.” (Observer)

About the Author
Alice Oswald has been awarded the Eric Gregory Award, an Arts Foundation Award for Poetry, the Forward Prize, the Ted Hughes Award, and the T.S. Eliot Prize. She lives in Devon, England.

Eavan Boland is the author of more than a dozen volumes of poetry and nonfiction. A professor and the director of the creative writing program at Stanford University, she is the winner of a Lannan Foundation Award. She lives in Stanford, California, and Dublin, Ireland.

Most helpful customer reviews

13 of 13 people found the following review helpful.
Experience the Iliad again for the first time
By Judith Moore
I have read many transltions of the Iliad and taught selections from it at the university level, but this is something different. With the narrative stripped away and the deaths and similes foregrounded, the poem is much shorter and even starker than the original. Oswald explains the differences in how she treats the two aspects of her version, and there's a concluding essay by Eavan Boland that highlights the technique Oswald uses of repeating the simile sections. I will read this intense and moving version many more times than once.

9 of 10 people found the following review helpful.
Brilliant idea done brilliantly
By Stephen Sossaman
Alice Oswald has written a fabulous "version" of the Iliad as interesting as Christopher Logue's reworkings. This long poem is a series of death scenes, some just one line long, followed by an apt simile, so that every human war death is illustrated by some natural occurence, often involving predatory birds or the ocean. Oswald's frame, an opening listing of names emulating war memorials and a closing series of twelve similes, is inspired. My review at poetsandwar.com goes into more detail, but anyone who enjoys Homer should find this distillation a remarkably moving work. Brilliant imagery.

5 of 5 people found the following review helpful.
I don't mean that she is the greatest poet writing
By Paul Trachtman
Alice Oswald may be the most exciting poet to appear since the days of Pound and Eliot. I know that's a large claim, but I've been an avid reader of poetry for over 50 years and haven't heard a new voice of this force in all that time. I don't mean that she is the greatest poet writing, as there are great poets who use less rhetorical lines, writers such as W.S. Merwin, Gary Snider, Wendell Berry and Robert Bly. But Oswald has recaptured and re-invented the kind of large, world-shaking and world-shaping poetry that Pound and Eliot brought forth. It's amazing that her work, winning laurels in England, is so little known in the U.S. and I urge lovers of poetry to do something about that. Read her, and spread the word.

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