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Be Bold and Win the Sale: Get Out of Your Comfort Zone and Boost Your Performance, by Jeff Shore
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WHAT’S THE KEY TO SALES SUCCESS? BOLDNESS.
"Jeff Shore shows how to gain the essential confidence that is the first step to a great sales career." -- Neil Rackham, bestselling author of SPIN Selling
"This book is loaded with great ideas to educate, inspire, and make you unstoppable in sales." -- Brian Tracy, bestselling author of Unlimited Sales Success
Includes interviews with Daniel Pink, Larry Winget, Linda Richardson, and many others
The most common challenge every sales professional must overcome is not indecisive customers, inferior products, or innovative competitors. It's the discomfort you feel when initiating calls, dealing with difficult customers, and asking for the sale. Sales expert Jeff Shore argues that boldness is required to embrace this discomfort and leverage it to land the sale. And it is a skill that can be learned. In this inspiring, humor-filled guide, he teaches you:
- How to figure out exactly what inhibits you
- Why you make certain decisions in moments of discomfort
- How to train your brain to prepare for uncomfortable moments
- How your customer's own discomforts affect his or her purchase decisions
Featuring self-assessment tools, hands-on exercises, and case studies showing Shore's methods in action, Be Bold and Win the Sale is an indispensable resource for any sales professional.
- Sales Rank: #181016 in Books
- Published on: 2013-12-31
- Released on: 2014-01-03
- Original language: English
- Number of items: 1
- Dimensions: 8.70" h x .60" w x 6.20" l, .85 pounds
- Binding: Paperback
- 288 pages
About the Author
Jeff Shore is the founder and president of Shore Consulting, Inc., a firm specializing in the training and coaching of sales and sales management professionals. He is a fellow of the National Speakers Association's exclusive Million Dollar Roundtable.
Most helpful customer reviews
10 of 10 people found the following review helpful.
Boldness, Blistering Sales Ideas, and General Bad-Assery
By Dan Waldschmidt
Jeff Shore brings the heat with his book on ways you can grow your sales like a mad man.
I thought the idea of "boldness" was a given until I cracked the cover of the book that Jeff sent me and started to dig into his thoughts on "winning the sale". GOOD STUFF. He starts at the birth of "boldness" and brings the topic to life in compelling business fashion. (That the sophisticated way of saying "it kicks ass"...)
I learned at least 1 new idea in each chapter -- and the expert interviews were an awesome surprise. Jeff ends each chapter by asking for the opinions of amazing high-performers. It felt like I was reading a conversation between all my favorite people.
So, buy the book (or don't -- "your loss") and take a fresh look at what it means to "BE BOLD"... Then go sell something!!!
8 of 8 people found the following review helpful.
Not just an ordinary sales book
By ruthschwartz
Bravo,
Just as a great life is not about procedures, great sales are not just about techniques. Jeff Shore has transcended the typical "how to" book with a thought provoking combination of introspection, psychology and what people really want most.. our authenticity. I feel as if I not only have permission to be me and raise the bar on my own boldness but I also have an amazing tool to go deeper and understand why it works. Sure there are amazing celeb interviews, but I love how Jeff makes me feel like a rock star too. I recommend this book for anyone ready to be great at selling anything.
7 of 7 people found the following review helpful.
Boldness makes all the difference!
By Dave Cooke
“Be bold and win the sale” by Jeff Shore, could just as easily been called “Be bold and Win!” Jeff introduces a thought process about boldness in sales and in life that directly addresses the one trait that inhibits success – “our addiction to comfort.” Rather than face our discomfort and boldly take action, it is human nature to retreat to a place of comfort, only to regret or justify our decision of inaction later.
Besides finding this book educational and insightful, I found it to be quite inspiring. As I was reading it, making my notes and going through the tasks at the end of the chapters, I found myself addressing the activities that I was putting off in my own state of comfort addiction. And, making great progress along the way.
Many sales books focus on the processes of sales and do very little to address the behavioral components of selling that inhibit or block our successes. “Be bold and win the sale” focuses on the most critical behavioral issues that stop most selling professionals – discomfort. The author successfully maps out the process that is normally followed as a result of our addiction to comfort and provides clear, concise actions that can be boldly chosen to change our behaviors and improve outcomes.
This is a refreshing book. Rather than tout some master plan or revolutionary concept as a “book with fake cures and quick fixes”, Jeff focuses on a real life challenge from an honest, educational, and application oriented perspective. This is as much a book for self-improvement, leadership, parenting and life as it is for selling. This is the bonus value associated with “Be Bold…”
As a resource and coaching tool for today’s sales warriors – it is a can’t miss guide for any selling professional.
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